We got to ask the Storefront Co-Founder & CEO Tristan Pollock a few questions. Here is what he had to say.
How are you rethinking the use of the Internet to help brick and mortar businesses?
Storefront is making retail accessible. Our online marketplace helps brands, artists and designers to find and rent retail space. On the site you'll find stores available from $90/day, and available to rent by the day, week or month.
How do you support these businesses post pop-up shop?
We support our sellers that pop-up by helping them do it again and again. We also provide them with insurance when they book, and promotion when they open shop.
Are there certain products that do especially well in a pop-up environment?
There are many products, and services, that flourish in a pop-up retail environment. It's about the experience. Most often we see fashion, art and design, but overall it is someone selling unique products. Here are some ideas.
What retail trends are you seeing this season?
This retail season we are seeing small businesses branch out and move from their online Etsy stores to offline Storefront stores. That means smaller spaces and pop-in shops, or store-within-a-store experiences, are occurring more often in established retail stores, boutiques, galleries and malls. We are also seeing more curated markets emerge.
Since OOGIAH means cookie, what is your favorite kind?
Favorite type of cookie is chocolate chip.
In the photo from left to right: Tristan Pollock, Co-Founder & CEO and Erik Eliason, CEO.
Posted by Rachel Teichman